Monday, April 5, 2021

Creative design brief for an animated feature film - Example 2

(Example take from C17's Mariana)

My Lord Bag of Rice bringing family friendly gore realness

Theme: Child-friendly horror, animation
Medium: Animated film 
Target: Younger audience ( 12 yo - 22 yo )

Style:

- Cartoony / Strongly stylised
- Wonky
- Over the top
- Minor gore / body horror (but keeping it PG-ish)

- Spooky and dark mood-ish

Historical context:

New Orleans voodoo scene

Plot

Every night the Spider (believed to be some sort of "pet slave" of the Swamp Monarch), climbs down the swamps and travels to the Dragon Kingdom. It demands that one of the Dragon heirs weds the Swamp King's daughter, and every night the youngest of the heirs is sent to the Swamps to marry the princess. 

Every morning the Dragon Lord (ruling in the place of the Dragon King until the oldest heir comes of age) receives a letter with the news of the prince's death. 

The monster is revealed to be the princess, who was cursed at a young age, and believes the only way to get rid of her curse is by ruling all of the other kingdoms. Student of the voodoo arts, the princess keeps the decapitated heads of her ex-husbands alive with magic.

The Dragon Lord is revealed to be the true villain, who wants to stay as the king by letting all of the legit heirs die. 

The princess and the older prince work together to fight the Dragon Lord, and once friends, the princess stitches the heads of the other princes to their bodies, letting all of them return to their kingdom and they all live happily ever after.

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